Enroll in The Practice of Content Strategy


Six-week online course, May 7 to June 11, 2024. Installment payments & group pricing available; see details.

Who's taking this course?


Key Details

This online course runs May 7 to June 11.

Enroll yourself or a colleague in The Practice of Content Strategy: Principles, Tools, & Methods. If you would like to register multiple participants, add them one at a time. If you don’t yet know whom will use the seat, enter your information and we’ll follow up for onboarding.

This is the detailed registration page for the course. If you’re just now exploring our options, please view the course overview first.

Where & When


Class dates: Tuesday May 7, Tuesday May 14, Tuesday May 21, Tuesday May 28, Tuesday June 4, Tuesday June 11.

Assigned reading and onboarding activities will be made available a week or so before the first class.

Class Times

Class runs ~2 hours each Tuesday. (We try to end class 5 to ten minutes before the top of the hour.)

  • San Francisco: 7am to 9am
  • Chicago: 9am to 11am
  • New York: 10am to 12pm
  • London: 3pm to 5pm
  • Berlin: 4pm to 6pm

Office Hours

An optional office hours session is held each week, typically on Fridays, at times similar to class time.

Pricing & Payment

This registration page allows you to pay in full for your registration. Alternatively, you can pay in 2 or 3 monthly installments.

  • $1495 > Standard Registration
  • $995 > Early Bird (ends April 8)
  • $495 > CCA Members (contact Scott)

Need an invoice? Want to pay by check? Something else? We’re here to help. Use our contact form or write to info@contentcareeraccelerator.com.

Group & Quantity Discounts

A discount of $100 per seat is automatically applied if you purchase 2 or more at the same time. This could be 3 people attending the same course, one person enrolling in two courses, or any other combination.

If you have a large group and/or complex training and enrollment needs, please contact us. We’ll be happy to help.


This course will be led by Scott Kubie, Director of Content Career Accelerator.

Time Commitment

Coursework, readings, and discussions outside of class will require ~2-3 hours per week. Your full time commitment including classes, course work, online discussions, and office hours attendance may total between 30 and 40 hours.

Some coursework activities can be used to set strategy (or at least begin to) with your team. If you wish to run exercises like voice architecture, strategy statements, or prioritized audiences with colleagues or clients, you may wish to budget 90 minutes to 3 hours of stakeholder time for a workshop, and 2-3 hours of your own to prepare for it, for a given activity.

Course Experience

Cohort Space & Onboarding

You’ll have access to an online space for discussions and activities with your cohort. It will also include “onboarding” to the course, with recommended reading and videos, as well as an orientation to the technology we’ll be using in the workshop if you need it.

Technical Requirements

For class sessions, you will need a fast and reliable internet connection, a webcam, and the ability to access and use Miro, Zoom, and Google Drive. For an optimal experience, we recommend using headphones or earbuds during classes, and a large or secondary computer monitor. Miro can be run in a web browser. You do not need a paid Miro account.

Discussion threads, assigned readings, video recordings, and similar materials are accessible via the web and should work fine on most laptops, tablets, or smartphones.

Class Sessions

Classes will endeavor to start on time and end on time. We will typically have a short break near the middle.

Class Recordings & Materials

We will attempt to record and make available all full-group portions of class — lectures, discussions, Q&A. Online recordings are subject to glitches and interference, and portions of some classes may not get recorded. Breakout activities and small-group discussions are not recorded, and neither are office hours — these are good opportunities to discuss potentially sensitive challenges in your organization or in your career.

Class recordings and materials may be made available to learners and CCA community members who were not part of your cohort. They will never be posted publicly.


Automated captions will be available via Zoom during the class.

Camera Usage

Zoom fatigue is real. First and foremost, take care of yourself. We encourage ‘cameras on’ for introductions, small group discussions and breakout activities, and Q&A. You’re welcome to go ‘camera off’ during lecture portions or as needed for personal reasons.

Certificates and Endorsements

This is not a ‘certified’ or accredited course. It is expert-led professional development training. Students who attend most class sessions and complete most coursework can request a certificate of completion. There is no cost for this service.

Highly-engaged students are welcome to request a LinkedIn endorsement about their participation from their instructor at the conclusion of the course.


Code of Conduct

The Content Career Accelerator Code of Conduct applies to all interactions related to this course, including live classes and online interactions.

Refunds and Transfers

Refunds, minus processing fees (~3%) are available at our discretion prior to the start of the course, and generally available for personal emergencies. If you find you’re unable to participate, you can transfer your seat to a colleague, hold a seat in a future course, or donate your seat to someone who’s requested financial assistance; contact us for assistance.

Refunds and transfers are not available once the course is underway.

No Fees!

There are no lab fees, technology fees, required textbook purchases, or any other fees beyond the registration cost associated with this course.

Course Cancellation

In rare cases, the enrollment threshold will not be reached, and the course may be canceled. This will happen no later than two weeks before the start date. In the event of cancelation, you will have the option of a complete refund or transferring your registration to an alternate course or workshop. If we’re unable to reach you, a full refund will be issued automatically.

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Enroll in The Practice of Content Strategy